Li Ning, "Huoshaochibi" Nike Lightning "counterattack "
Olympic Games every four years has always been a business must compete powerhouse, Biaofei Tizhuang the Chinese market has become the sponsors of the natural and non-sponsors do not want to let go of the battlefield, so we all crowded to Beijing. Sports marketing have to say that sports brand, but the Olympic Games, Adidas, Nike, Li Ning to us to stage a different kind of Olympic marketing version of “Three Kingdoms”, in spite of the storm Liu Xiang to retire, but not affect the competition between the three countries, but to add a touch of Romance more dramatic.
I remember three-meter springboard in the women’s doubles final, Guo Jingjing and Wu Minxia both wearing Li Ning logo swimsuit appearance, but the first time in an interview with reporters Wu Minxia parents, her father wearing a Nike T shirt front of the camera, always clear-cut Nike LOGO occupies a corner of the screen, followed by the presentation, Guo Jingjing Wu Minxia are both on stage dressed in Adidas. This is also called the biggest sponsorship wonders of the Olympic Games. There are many similar lenses, no longer list them.
Adi ostentatious “depending on the title to make competitive products”
Beijing Olympics, Adi is making determined efforts, always generous to huge amounts of money in exchange for 1.3 billion yuan a “partner” of the title, the maximum return is that all athletes podium, the flag must be dressed in clothing with Adi. At the same time, Adi overwhelming publicity “with the 2008, not impossible,” the theme of advertising. Adi thinking that it would shut competitors retreat, reap the Olympic feast. While not wishing to Nike, “Quxianjiuguo”, swept all 28 major events in the 22 projects sponsored by the Chinese team, that is, the sports teams will be wearing Nike apparel team race.
Adi high hopes for the Chinese men’s football again, “shaved their heads,” the Chinese women’s volleyball at No. 21 with the total defeat in the Brazilian missed the final, Adi’s sponsor plans to completely collapse, even though taekwondo gold medal for the Adi back for some eye, But after all, is a narrow public projects. The Adi promising Sui Feifei, Hu Jia, Zheng Zhi is every eye-popping.
Men’s Basketball game between Argentina and Lithuania in the exciting exchange that, the party is Li Ning, one is Nike; while China and the United States game, both sides are to wear Nike, Adidas, where are you?
Adi feels like three of the Wei, best players together powerful, but when a key is easy to “stumbled”, in particular its phase object does not always play according to the desired state, such as Cao Cao’s advisers men of Xu Shu “labor, do not contribute.”
Nike he sacrifice the long corner of the Lightning “counterattack”
And Adi frontal assault, a lot of different burn, Nike has taken the side to break out the strategy he sacrifice the long corner, firmly grasp the diving, gymnastics medal competition hope that the large 22 team, and ace Yao Ming, Liu Xiang . It’s like three in Soochow, relying on the Yangtze River’s natural barrier, entrenched party.
However, Accidents will happen. While Nike was the sponsor of the team calculated how much gold could get the time, Liu Xiang clear sky thunder like to retire, so caught off guard, like Soochow – Global Brand Network – lost Zhou Yu. At this time, Adi, Li Ning is definitely “No smiling at the news,” the.
Although the case of emergency, but Nike’s performance still can? Can point, with Liu Xiang’s abandonment of the different associations, Nike said the first time on understanding and continue to support Liu Xiang, then, starry night to produce a new advertising and Lightning nationwide broadcast.
”Love match, love spell on all the dignity, love it to win another one back, love to give everything. Love of glory, love frustrations, love sports, even if it breaks your heart.” A sensational language, together with the bulk of Liu Xiang According to Nike in the champions “night” while also playing a pretty fast “offensive war.” While Yao Ming by themselves basketball semi-finals by the end of the dream Unfortunately, Lithuania, although the speed is no longer occurred Liu Xiang, but because of the pathetic advertising blitz, Nike may be a lucky hit but was, won the general “Cheung fans” of sympathy and goodwill . Li Ning lean “Royal” blood “Huoshaochibi”
Li Ning to say the most interesting, and arguably exclusive “partner” was Adi away, and participating in most of the Chinese team was Nike, Adi among themselves, Ning seems to do nothing.
The Li Ning relying on the “Royal blood” even out “Cherish”, like three of Liu Bei, the surface forces, the weakest, but always a survivor to safety, the last laugh. The first one is fixed up all the CCTV interview with host services, so China wins gold medal each time, dressed in clothes of the CCTV reporter Li Ning will confidently up interviews; The second measure is sponsored part of the curve gymnastics team, diving team, as well as Men such as Argentina, the foreign team; third measure most definitely, before the opening ceremony in no one’s thought is “Huoshaochibi.”
If the surface Li Ning and Nike live in peace “allied” common “confrontation” Adi, actually, “Face ulterior motive.” Li Ning at the opening of the “Flying” show, no doubt to rival Adidas to a fatal blow. Although Li Ning, “Flying” is the Adi wear clothing and shoes, but more than 4 billion viewers worldwide up to a few minutes under full attention, Li Ning lit the Olympic torch, that moment, how many people will care about Li Ning What to wear clothes? I believe it will remember his name.
A fire, burned almost all the dreams of Adi.
Interestingly, the 10-meter air pistol gold medalist Guo Wen?, Shooting Li Ning deliberately wore a jacket, to accept the award until replaced by Adi. In the women’s gymnastics team competition, most of the players wearing Li Ning, while on the podium had to be replaced Adi. The men’s gymnastics all-around champion Yang Wei took office Wearing is still the Li Ning, I do not know why! Yang Wei won the post, Li Ning has “Almighty King, Yang Beijing,” the ad also aired the first time.
Although Anta, 361 degree brand in the brains and do everything possible to beat the Olympic edge ball, but the face of the three disputes have long been unable to compete. The Adidas has undoubtedly been the Olympics “three war” in the thankless loser!
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